Mistake #1: Being An Advertising Victim
- Ad Rep Story
- Image Branding
- Signs = Emptying Account, No Response, No Accountability, Run The Ad More or Spend More
Mistake #2: Lack Of Diversification
- Your Marketing Wagon Wheel
Mistake #3: Lack Of An Iron Clad System For Data Collection
- Current Customers Are The #1 Easiest Customer To Sell
- 10x Easier To Get A Customer To Come Back
- They Will Spend 2x as much!
Mistake #4: Lack Of Referral System
- #2 Easiest Customer To Sell Is A Referral
- Reduced Price Resistance
- Easier Sell
Mistake #5: Lack Of A Lost Customer Reactivation Program
- #3 Easiest Customer To Sell
Mistake #6: Too Infrequent Contact With Present Customers
- FALSE: People think you can communicate with your list too often
- Every month your chance of a previous client doing business with you drops by 10%
- Top Of Mind Consciousness
Mistake #7: Thinking You Are Your Customer
- Go To Where They Live, See What They Are Doing
Mistake #8: Working In Your Business Not On Your Business
Mistake #9: Lack Of Shameless Self Promotion
Mistake #10: Lack Of A Testimonial System
Mistake #11: Marketing Incest
HOW MANY MISTAKES ARE YOU MAKING?
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