Archives for February 2012


Join the group with the most enthusiastic group of business people that will help your business grow by leaps and bounds!

What is Networking?

It is more than just meeting new people and shaking their hands.  It is about connecting with people – getting to know them and their business so well, that you are confident the recommend them, their services and products to your friends and family…

How To Survive & Thrive In The NEW Economy

• “The Old Economy Is Gone, Shattered Forever… And It’s Not Coming Back” – Dan Kennedy
• What Are The Demands Of The NEW Economy?

o Service Has Gone To Hell.

o Salesmanship Has Perished.

o Total Lack Of Differentiation

• Survive & Thrive Tactic #1: Focus On Your Current Customers

o “It is 6 – 10 times more expensive to acquire a new customer than it is to retain an existing one.” – CRM2DAY

o Define Your Ideal Customer: Demographics, Psychographics, Buying Behaviours/ Patters, R.O.I.

o Clone Your Ideal Customer

o Don’t Be Afraid To Fire Your Worst Customers

o Ask Your Customers What They Want & Then Give It To Them (i.e. Referral Survey Form)

• Survive & Thrive Tactic #2: Reduce Customer Attrition

o It’s A Serious Threat During Economic Downturns

• Reduce Purchasing Frequency

• Switch To Lower Cost Providers

• Cancel Services Entirely

o What Is The Secret To Reducing Customer Attrition?

• Create A Painful Disconnect

• Customer Service:“87% of respondents said good customer service influenced their decision to do business with a company again.” – CRM Magazine

• Be Customer Service Centric

• Empower Your Staff To Solve Customer Service Issues

• Maintain High Levels Of Employee Satisfaction (i.e. Employee’s Are Just As Important As Customers Program).

• Be Positive

• Survive & Thrive Tactic #3: Sell More To Your Current Customers

o Create Bundles, Packages, Memberships, etc.

o Institute Continuity Programs

o Raise Your Prices

o How Does This Tie In?

o Offer A Premium Priced Product

• Survive & Thrive Tactic #4: Leverage Your Customer Relationships

o Offer Incentives To Your Existing Customer Base To Refer Their Friends, Family, & Associates

• Low Cost Gift Ideas vs. FREE Gift Ideas

o Use Endorsed Mailings With Customer Evangelists & Passionate Advocates

o Institute A Referral Program

o Tell Them That Your Business Is Based On Referrals From Great Customers Like Yourself

• Survive & Thrive Tactic #5: Make Marketing A Priority