Archives for March 2012

Headshots and Espresso Shots

Bruce Hinson, from The Creative Approach, was offering a great deal on professional head-shots. Be sure to make your appointment with him soon! $50 for some head-shots is a great deal from this professional  photographer!

Evan, from the Copper Creek Coffee, generously offered his coffee shop as a lovely location to hold this event.  Evan serves us every Thursday, so please visit his new location to support his new business.  He offers great variety of drinks, hot and cold, and has a great spot for your one-on-one meetings.

3315 W Carefree Cir # Main
Colorado Springs, CO 80917
(719) 597-4189



The Power of Personal Branding

“A strong personal brand that dovetails seamlessly with a business has the power to turn customers’ perception into profits.”

• Personal Branding = “Personal Branding is the process by which people and their careers are marked as brands.” – Wikipedia

• Personal Branding vs. Image Branding = While image branding builds the company’s image and portrays certain qualities or associations with the brand. Personal branding is far more powerful. It transforms you into the brand.

• Sample Personal Brands:

o Joan Rivers, Kathy Ireland, Donald Trump, and Martha Stewart

• History = The idea of a personal brand comes to us from Napoleon Hill in his infamous 1937 book, “Think & Grow Rich”. It was later revisited in the 1981 “Positioning: The Battle For Your Mind” by Al Ries and Jack Trout. I was first introduced to this concept by Joel Bauer.

• Benefits Of Personal Branding

o Unique = What has killed our economy is a total lack of differentiation. There’s so much marketing incest going on that we’ve got knock-offs of knock-offs. By using Personal Branding you create a product, service, or business that can’t be duplicated because YOU cannot be duplicated.

o Fun = It allows you to be more creative than traditional marketing because it forces you to find that unique spark about you that can sets you apart from all the other me-toos.

o Attraction = With Personal Branding you are attracting customers based on the best most marketable characteristics of your personality.

o Gossip = When you are sensational or take that extra step to create a personal brand you get people talking about you. How many people do you think will talk about the 6’3”, well dressed businessmen with a 3 foot afro that walked by them this morning? That’s the power of the personal brand.

• How Do You Build A Personal Brand?

o You’re Already Doing It… Whether Or Not You Know It.

o Be Authentic

o Find Out What Makes You Unique – Exploit That! (Dress, Skills, Physical Characteristics, etc.)

o Get Professional Photographs Done In The Proper Poses

o Find A Visual Hook

o Come Up With A Consistent Theme In Your Marketing Materials

o Personal Branding Toolkit: Resume / Cover Letter / References Document, Portfolio, Blog, Website, LinkedIn / Facebook / Twitter, Video Resume, Wardrobe, eMail Address (i.e.

o Buy Into Your Own Brand

o Engage Customers To Build Confidence In Your Brand

o Grow Smart

• Shameless Self Promotion = You’ve got to be willing to put yourself out there. Be someone; be somewhere. You have to be unapologetic about the benefits you bring to your customers and the quality of service you deliver them.

• Personal Branding & Social Media = Thanks to the increased exposure of social marketing, Personal Branding has become more important than ever. In fact, I would say all good social media marketing includes elements of Personal Branding because people are looking to build relationships first. That’s why you don’t put your logo as facebook picture. Enough about that though, I don’t want to steal my own thunder…

The Value Of Masterminds, Coaching, & Mentoring


“All achievements, all earned riches, have their beginning in an idea.” – Napoleon Hill

Hill discovered that Henry Ford, Harvey Firestone and Thomas Edison had a formal “mastermind alliance,” and met regularly in away-from-business locations, to creatively brainstorm about all their businesses and interests. These men enunciated to Hill the belief that putting their three minds together in harmonious, progressive thought multiplied their power exponentially. Hill subsequently found the same principle at work in other “mastermind alliances.”

Benefits Of Masterminds:

Creative Thought & Bigger Ideas
Friendly Accountability & Encouragement
Peer Advisory: “Sounding Boards”
Opportunity Co-Operative Alliances With Other Local Businesses In Your Mastermind Group
Tip: The power groups that we have here in PEPnet are a good example of this principle. You may want to consider incorporating aspects of this into your group if you don’t already.
Tip: Your group size can be 2-12 with the ideal size being 8.

“Coaching helps you take stock of where you are now in all aspects of your life,
and how that compares to where you would like to be.”
– Elaine MacDonald

A coach is someone that works with a client to achieve their stated goals. They help guide you in the design, implementation, and success in a given task. They help draw distinctions through probing questions.

Benefits Of Coaching:

You Can Make Faster, Better, Smarter Decisions
You Can Balance Areas Of Your Life That Aren’t Working Well
It’s About The Money: Make & Keep More Of It
Broaden Your Perspective By Reaching For More In Your Life
Tip: There are many different types of coaches that you can find to help you with your specific problems: health, fitness, finance, marketing, etc.

“A mentor is someone who sees more talent and ability within you,
than you see in yourself, and helps bring it out of you.”
– Bob Proctor

That quote really says it all. The mentor relationship is about levels. A good mentor will push you to achieve more in any given area of your life. Unlike the coach a mentor is not motivated by profit. It’s about another thing entirely. It’s more about… people empowering people.

Benefits Of Mentoring:

Work Smarter Not Harder
Rise In Levels
For The Mentor: Ignite A Spark
For The Mentor: Create A Legacy
Tip: Find someone on the same career path as you. It is always beneficial when you share the same goals
Tip: Don’t be afraid to use multiple mentors in multiple areas of your life.

Ultimately what this is all about is getting perspective, discovering new ideas, and compensating for your own personal inventory of skills. As entrepreneurs we are a unique brand of people and since we are so self reliant, we need to remember to use all the resources available to us.

Lead Generation Tactics


“Lead Generation is one thing that every marketer should take seriously, as it determines how much you can make with the business.” –Julie Riolo, Blogger

Raise Your Hand = Getting people to raise their hands and request for you to market to them is a very powerful shift in perspective.  Instead of being an unwelcome pest you become a welcome guest.

The Question: How Can We Get Prospects To Raise Their Hand & Ask For Your Marketing Materials?

Personal Ad = Your ads should roughly sound like a personals ad: Single White Female Looking For 25-30 Year Old Male, Must Enjoy MMA Fighting, & Long Walks. No heavy drinkers or smokers.  This ad tells you exactly who they are looking for as wells as who SHOULD NOT call.

Lynchpin Strategy: FREE Widget = A FREE Widget can be any incentive that you give people as rewards for doing something you want (i.e. Call A Number, Give A Referral, or Buying A Product).  Think of it like fishing. You’ve got to use the right bate to catch your customer.  When designing your FREE report you can take a sales letter and call it a FREE report.

Private Label Rights / Public Domain = You can purchase the rights to all manner of videos, software, eBooks, wine, and more.

24 Hour Recorded Message = A very powerful non-confrontational way to get your customer to listen to your sales message (i.e. The 7 Things You Need To Know Before Calling A Carpet Cleaner).

Pop-Up / Opt-In = Your website should have both of these. The only true purpose of your website should be to make the sale or collect information to make the sale at a later date.

Social Media = Your facebook page can have an opt-in option as well as some FREE content being delivered in exchange for a “like”.

Mine Your List = Look at what the fears are for your ideal customer and come up with some questions that your clients might ask that are related to those fears. Plug those into 5 FREE reports. Tell your list that you will send them one if they raise their hand and ask for it. When they raise their hand, sell them.

Speaking Engagements / Seminars = These have the advantage of allowing you to sell multiple people in one place. Furthermore, just because you are up there speaking you will gain increase recognition and acceptance of your ideas.

The 6 M’s: Message, Market, Medium Match Makes Money = When you are designing your adds you need to keep this idea in mind. Messing up any part of that trifecta can lead to an unsuccessful campaign.

2 Critical Metrics:

Cost Per Lead = How much does each lead cost you? Furthermore, how many leads does it take to convert to a sale?

Lifetime Customer Value = How much will a customer pay you over the course of your relationship?

These two numbers combine to guide how much you can afford to spend on a lead.

3 Categories Of Lead Generation:

B2B = Typically have a higher price point which allows for higher Cost Per Lead.

Business 2 Consumer = Can be more difficult because of issues of Price Point. You have to make the numbers work for you.

Publicity = Getting FREE publicity is an excellent way to leverage you lead generation efforts.

The Worst Number Is 1 = 1 Anything is the worst number in business. The point is that we want to diversify our lead generation efforts so that there isn’t overdependence on one single type of lead generation.  Whole industries have been wiped out by over-dependence so you have to be careful.