The Power Of Transformation Mechanisms

  • What Is A Transformation Mechanism? = A Way Of Influencing People Through Metaphor, Enterainment, Humor, Or Fun.
    • A Power Tool For Communication & Persuasion
    • A Way Of Bringing People To Your Side Of The Table
    • It HighlightsYour Critical Point & Persents It In A Way That’s Impossible To Miss
    • Think Of What MiMi Has Did Last Week With The Match… It’s A Trick With A Point
  • Transformation Mechanism #1: Think Quick – Pick A Number One To Four
    • Who Thought Three?
      • Schtoma = Psychology Says The Mind Likes To Fill In Blanks
      • I really said Pick A Number 1,2,4.  98% of people will answer 3.
      • There Are Two Ways To Answer: One For 1,2, & 4; Another For 3.
      • Takeaway: A Tool You Can Use To Break The Ice
    • How Does This Tie In?
      • Here At X Company We Have Provided Excellent Customer Service.
      • We Listen To Our Clients.
      • We Are So Focused On Our Clients That We Know What Their Thinking
      • You Are The Most Important Part Of Our Business

 

  • Transformation Mechanism #2: A Fuzzy Grey Elephant In Denmark
    • The Whole Thing Is Structured To Lead You To That Conclusion
    • How Does This Tie In?
      • It Empowers People & Leaves A Lasting Impression
      • Puts Them In An Emotional Framework
      • You Can Explain It To Them But That Takes Away The Power
      • COMPLEX SERVICES:  You Don’t NEED To Know How It’s Done To Benefit

 

  • Transformation Mechanism #3: The Power Matrix
    • Walk Them Through It
    • How Does This Tie In?
      • Fax It Ahead Of A Job Interview
      • Fill It With Your Competition

 

  • Transformation Mechanism #4: Body Metaphor
    • Put Your Fingers On Top Of Your Head Like This.
    • WIIFM = Our Customer’s Are Tuned Into What’s In It For Me Radio

 

  • How Can You Create A Transformation Mechanism?
    • 4 Step Process
      • Think Of A Current Persuasion Problem
      • Extract The High Concept (Boss Doesn’t Trust Me With Big Project)
      • Do A Personal Inventory Of Skills (Great At Frisbee)
      • Match The Concept With The Skill (Bring A Frisbee & Spin It)
        • Tell A Story Of How You Became Great At Frisbee
        • Use As A Metaphor For The Project

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