Time Management For Profits

“There Is No Shortage Of Time,
Only A Confusion Of Priorities.” – Unknown

  • Introduction = Who here has complained in the past that they haven’t had enough time.  Enough time to work, spend with loved ones, what have you…  We all have the same amount of time but some people get more done than others…  Why is this?  I submit to you that it is our confusion in priorities that allows us to not achieve our desires.
  • Acting With Intention = Throughout life, all too often we react to our circumstances.  An emergency or unexpected inconvenience pops up and we focus our energies on dealing with that problem.  The key here is to remember your priorities and not just react to the situation – act with intention.
  • Time Management & eMail = Don’t check eMail first thing in the morning. Check it only at certain designated times.  Don’t allow yourself to be thrown off track by non-consequential eMails.  Today since we have such ready access to communication, eMail can often be scatterbrained.  Since it takes no effort to send an eMail people will send you eMails about unformed thoughts, vague musing, and other inconsequential dribble.  Look at what it’s done for Harry!
  • Create & Implement Systems = In my business I have systems for referrals, testimonials, lead acquisition, lost customers, etc…  The product I’m working on is essentially a system of systems!  The benefit of systems is that they are easy to follow and yield a consistent result.  Make sure things are done the same way every time and you can’t help but see an increase in your bottom line.  Train your staff on these systems and review them periodically.
  • 80 / 20 Rule = You should apply the 80 / 20 rule to everything you do in your business: employees, product evaluations, work patterns, customers, etc.  It will save you alot of time!
  • 2 Questions To Ask Yourself:
    • 1) Is this the most profitable thing I could be doing right now?
    • 2) Does this advance me towards my stated goals?
  • Faster & Cheaper = You always want to be on the lookout for faster, better, cheaper, smarter, easier ways of doing what you do.  Test, track, and evaluate your business for ways to improve.
  • Work On Your Business; Not In Your Business = Think of an independent automotive repair shop.  Do you think the owner of that shop makes her money by turning the wrenches and repairing cars?  Or does she make that money by hiring an employee and spending her time getting customers in the door?  The thing about turning wrenches is that your arm will eventually get tired.  Don’t believe me?  Give a try some time…  Marketing is where the money is made people!
  • FAQ = Do you have a frequently asked questions sheet?  Take the most common questions you get and put together a FAQ.  You can throw your FAQ in your shock & awe packages, eMail it to customers, or post it on your website.  Why keep answering the same questions over and over again?  Plus, it makes a great sales tool!
  • LISTS = You always hear me talking about the importance of creating and maintain your customer lists…  However, today, that’s not the type of list I’m talking about.  I’m talking about TO-DO lists.  I am a big believer in lists.  Every morning I evaluate my progress on yesterday’s list and make a new list for that day.  As I check items off this list, I get a strong sense of accomplishment.  Especially, when I finish an item that has made it onto multiple lists.  Review your work at the end of the day…  You might be surprised how good that feels.  You want to make sure that your most value creating work is making it onto those lists and getting done!
  • Differentiation = You must focus on separating activities and tasks into categories of: non-emergency / non-crisis vs. Emergency / crisis.  You have to stay focused on what is important.
  • Deadlines = In my own marketing I use deadlines a great deal.  They motivate action, increase response, and overall improve any marketing piece.  You should also consider using deadlines for your daily tasks.  Keep a timer on your desk and use it.  Preferably, one of those old wind up timers that quietly tick to remind you of the passage of time.
  • End Times = How often do you set a meeting with someone without a clearly defined end time?  You really can’t have a meeting if you don’t know the end time.  If you don’t have an end time how can you manage your time effectively to ensure that the important stuff gets done?  Tell people, “I only have X minutes.”  Manage Your Time Manage Your Life!

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