7 Social Media Blunders & How To Avoid Them

“Engaging in an authentic, meaningful conversation with consumers will be the key to marketing success and growth, even if that means acknowledging negative feedback; transparency is paramount.” – Ron Blake

  • Social Media As A Part Of Your Overall Marketing Funnel= Your marketing funnel should spiral down each step should move the prospect closer to a buying decision.  Social Media is a part of that effort as well.
    • Integrate It Into Your Funnel
    • Include Your Social Media Icons & Information Whenever Possible
    • Drive Your Traffic Back To Your Own Sites And Offers
    • Pepper Your Traffic With Posts & Specific Calls To Action Along With FREE Useful Information
  • Never Replying
    • Once You Generate The Engagement You Need To Interact
    • Don’t Do Drive By Post
    • Go Back At The Beginning Or End Of The Day To Interact
  • Recognize That Social Media Is A Long Term Commitment
    • It Takes Time To Build Friends, Followers, Etc.; To Build Momentum
    • Social Media Has Radically Changed The Way People Interact; It Requires Build Relationships
    • Selling From The Front Porch = Social Media is very much like selling of off the front porch of your house.  People travel by… going about their business.  They aren’t specifically looking to purchase your given product at that time.  That’s why you have to build the relationship.  You can’t be a carnival barker…
  • Not Claiming Your Business Pages
    • Many Of These Sites Offer Business Pages…  You Should Use That Feature
    • It’s About Leverage.
    • It Allows You To Control The FLOW Of Your Content
  • Using Tracking Tools
    • You Should Be Using Social Media Metrics
    • Enough “Likes” On Your Facebook Fan Page Leads To Insights
    • Google Analytics Has All Manner Of Options
    • URL Shorting Sites (i.e. Bit.ly, Tiny.url, etc.)
    • Twitter Search Offers Tremendous Functionality
    • Reputation Management 101
    • Be Listening & Respond
  • Proper Posting Time
    • What Are Your Goals?
    • How Active Do You Want To Be?
    • Facebook – 1 – 5 x Day
    • Twitter – Hourly
    • FourSquare – Weekly
    • Posting Too Often?
    • Posting Too Rarely?
    • Happy Medium
  • Time Management
    • Time Costs Money Too!
    • Automation
    • Morning & Evening Approach

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