The Perpetual Product & Service Launch Cycle

  • The Heart Of The Matter = Today’s discussion is about how you can introduce a perpetual launch cycle into your business.  By perpetual launch cycle I mean, a structured and systematized way of offering new products and services that realiably and predictably fulfils your launch goals.  It’s like a marketing campaign designed around a single product or service…
  • What Could My Launch Goals Be?
    • You Can Use It To Build Your List
    • To Warm Up A Cold List
    • Gain Exposure
    • Solve An Existing Problem
    • Makes The Old New
    • Make $$$ = In my own business I went from being a guy that sold stuff online to Web Designer -> Copywriter -> Products -> Consultant -> Coach -> Masterminds -> Incentives -> Systems  -> Speaking -> Local Marketing…
  • How Do I Create New Products Or Services For A Perpetual Launch?
    • Document Everything You Do = Use Evernote, Take Audio, Take Video, Use Screen Captures, Repurpose Information
    • PLR = Private Label Rights offers you a treasure trove of information that you can use to create products, create blog posts, social media content, etc.
    • Bundling = Bundle products and services together in new ways.
    • Joint Venture = Combine your unique set of skills with other entrepreneurs and sales professionals for success.
    • Ghost Writing = Have a book or product ghostwriten by another person.
  • What Types Of Launches Are There?
    • Plant The Seed Launch (1 – 2 Weeks) = You can use this launch to determine what kind of products or services your niche might desire.  Then you custom tailor your launch to their desires.  Forums are a great way to get started on these to get your first group of core people to pitch.  You don’t need a list to make this one work.
    • Insiders Launch (1 – 2 Weeks) = In this version you are focused on only your core list.  You bring your offer and strategy to them and this allows you to work the kinks out.
    • Big Ole Joint Venture Launch (1 month) = This is a very complicated version because you have joint venture partners that are going to be requiring communication, tactics, and strategies from your pertaining to the launch.  You also have the potential to make far more money as well.
    • Affiliate Launch (3 – 7 Days) = If you don’t have any products or services then you can always pitch someone else’s existing product to your list.  Usually framed as… “I tried this great product and I’ll tell you more later, once I try it!”
    • Relaunch (Variable) = Take a product or service that is old and relaunch it with a new spin!
  • Key Elements Of Any Successful Product / Service Launch:
    • Story = This is custom tailored to appeal to your target market.  Your story is about them…  Not you!
    • Offer = This should be fairly irresistible to insure success.
    • Testimonials = A solid part of any marketing strategy, and people are going to want to see results!
    • Guarantees = A strong money back (or similar) guarantee is a MUST in this situation.
    • Target Market = This is what it’s all about.  You cannot have a successful launch without knowledge of the target.
    • Sales Material = Banners, Links, Sales Letter, Product Photos, Videos, Reviews, Website, Etc.
  • Psychological Triggers Used To Seal The Deal:
    • Us Against Them
    • Reciprocity
    • Authority
    • Anticipation
  • THE BIG TAKEAWAY = What if you could consistently depend upon a boost in your income every month, quarter, or year?  What would that mean for your bottom line?  How could it improve your business, profits, and life?

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