James W. Kearney D.D.S

Our goal at Austin Bluffs Dental is to help keep your natural teeth as healthy and strong as possible with the highest quality dental care offered in a fun and friendly environment. As a leading cosmetic dentist in Colorado Springs, we are here to help you achieve that perfect smile.

Our approach to care is straightforward: We want to help you achieve the maximum oral health while making sure you know the methods and purpose of all the care you receive. Our motto is “inform before you perform,” because well-informed patients make the best decisions when it comes to their dental treatment. At Austin Bluffs Dental, we take time to listen and answer all your questions, forming long-term, trusting relationships

As your Colorado Springs dentist, we at Austin Bluffs Dental are able to care for nearly all your dental needs in our beautiful, state-of-the-art facility. On those rare occasions when a specialist is required, Dr. Kearney is happy to refer you to the top specialty doctors in the area, while continuing to coordinate your overall treatment.

We invite you to come share your smile with us and see how we can work together to help you achieve optimal dental health through fun, straightforward care!

Dream

Why are we having such a hard time dreaming?

As children, we dream on a regular basis.

We fly, conquer the world, create imaginary friends,

and plan to accomplish things never considered by anyone 20 years older.

 

As we age the conformity begins.

We are told that our dreams are unreasonable, not possible,

or why would you ever try that – you might FAIL!
We create control within the context of today’s boundaries.

Business owners don’t hire for new ideas, they hire for fitting into the box

 

The problem: In America, business owner wealth is often best accomplished by people with the desire to dream in a world without boxes.
How can you dream without boxes?

Do things differently.

Get away from the day to day so you have time to dream.

Learn to challenge your own thinking and be open.

Be willing to let others challenge your thinking

They might just allow you to fly, conquer the world, and accomplish things you were told were impossible.
Dream for yourself, your family, and your business.

You have to have dreams for them to come true. – John Anderson

 

You’re The Spark

Building a camp fire is much like building a business.

Historians will argue and debate over when and where the first camp fire was built; however the one thing that historians, survivalists, cub scouts, boy scouts, hunters, and campers can agree on is, that to build a camp fire one must follow a process.

I am going to build our campfire today using a tried and true process:

Step One: Prepare the ground. Remove all excess debris, flatten the ground and build a containment wall.

In our businesses we should prepare our ground by making a plan, setting a goal (your containment wall), educate and train ourselves, obtaining the necessary licenses to operate our business, create a business name, create a logo, design and produce basic marketing materials (business cards, post cards, web site, facebook page, etc…).

Step Two: Gather tender. Tender is the smallest and driest fuel you can find. Such as, pine needles, cedar shavings, dryer lint, birch bark shavings, etc…

Tender is your family and closest friends. Tender is your parents, your kids, your aunts and uncles, grandparents, cousins, and your best friends. You’re the spark! Let all of these people know what you will be doing, where you will be doing it, and what you’re selling. These people should be easy to sell to. They should support you and promote you to their friends and to their relatives.

Caution: What happens when the tender burns out? how fast will it take for it to burn out? Anyone that has started a fire knows that tender will burn rather fast and if your not prepared it will burn down to nothing!

Gather kindling: Dead twigs that are no bigger than a pencil. Build this up in a pyramid sort of fashion. It should catch fire from the tender quickly.

Kindling is all the other people you know. Your friends, acquaintances, people you have done business with, high school and college friends, people on your facebook accounts, networking groups. Let these people know what you are selling and where you are working. Send them a card, call them on the phone, and or set up a lunch date.

Caution: Refer to the caution in Tender. Same thing

Step Three: Fuel – (From the Boy Scout Handbook) “Fuel wood can be as thick as your finger or as thick as your wrist. Use sticks that you find on the ground. Gather them from a wide area rather than removing all the downed wood from one spot.”

Your fire should be going well now. All you have to do is keep gathering fuel wood and adding it to the fire. Right? Yes and no! There is still a process. You want to gather wood from different parts of the forest. Don’t stay in one place. Don’t put all your eggs in one basket. Somedays you will find fuel close to the fire. Other days you will have to go to great distances to find it. The important thing is: LOOK! Wander the forest every day and every day gather the fuel wood! Its there! If you cant find it in a place that you have looked before, explore, take an adventure and look where you have not looked before! – Ron Smith

Keeping Tech SMART

Simple

Measurable

Accountable

Result

Timely

 

WOW!!!  Technology continues to be fluid and ever changing.  There is always something new. Technology moves at the speed of light and sometimes its very hard to grasp, especially when it comes to using technology in our business.

Keep it SIMPLE.  Use the technology that you understand.  If you are comfortable with facebook and know its ins and outs then become even more knowledgable about it, and optimize it to help you achieve your social media goals.  I don’t feel there is a need to use  15 different social medias to market your business.  I feel that over use can and will cloud your goals, confuse your intellect, and take time away from other types of marketing media.

 

Make sure you MEASURE your efforts.  Using technology as a marketing tool is awesome; however, just like any other marketing, it can be expensive.  Make sure that you can measure the results, and know from what sources your growths are coming from.

 

What and how do you make technology ACCOUNTABLE? Don’ t get locked into something that you can not get out of.  As an example: if you are promised 10 leads per month from a web site, and they ask you to sign a contract, have them also state in the contract that if you don’t get 10 leads per month you can get out of the contract.  Typically I avoid contracts all together unless the program is proven (by means other than those from the people selling the product) and they have other clients endorsing their services.

 

Get RESULTS.  <——– This is what it all comes down to.  If your not getting results change what you are doing.

 

Understanding TIMELY. Timely doesn’t mean hurry up (although it could if thats your goal) To get your web site listed in the top of the search engines “Organically” (the free way) can take several months.  To get your web site listed on the top of the search engines with PPC (Pay Per Click) can be almost instant.  Set your time limits for the results you want based on the type of media you are using.

 

Thank for reading and I hope that you all have a great week!

 

Definition of Insanity:

” If you keep doing what you’ve always done…

THEN

You’ll keep getting what you’ve always got”

 

Don’t drive the same route to work.

Don’t watch the same T.V. shows.

Don’t go to the same Bar or Restaurant.

Don’t hang out with the same people.

DON’T

Don’t sit in the same place at Pep-Net.

Expand your circles of influence. Get out of your comfort zone. If you live your life in a cave your only friends will be BATS. Let me be the first to tell you Bats do’t buy insurance, or soaps. They don’t get body massages nor do they need web-sites. I can’t remember the last time I had a bat in my shop for auto repairs nor have I seen a bat walking their cat or dog. You get it, go out and expand your friends, thoughts and business relationships. We are ALL depending on you.

Harry Volkmann

Social Media Tips from Lewis Howes – Five Ways Social Media Can Ruin Your Reputation

Social media sites like Facebook, Twitter and Google+ allow us to connect with the players in our market.  But, when used improperly, social media can be a dangerous platform for entrepreneurs to ruin their reputations.

Here are five ways social media users can destroy their online rep, and tips for steering clear of these costly mistakes:

1. Boring posts.  A boring post is anything that lacks your unique personality or perspective.  Giving a fresh perspective to an old topic or going against the status quo is what gets noticed.

So ask yourself how you can infuse your own character or sense of humor into each post.  This is the essence of branding.  The last thing you want to be is forgettable.

2. Disrespecting others.  Social media is not the place to work out your problems with people.  It’s no different than yelling insults at someone in public or raising your voice at a retail store employee.  Yes, it gets peoples’ attention, but that’s not the kind of attention you want.

Unfortunately, the higher you climb in social media, the more people will want to throw stones at you.  But don’t retaliate publicly.  Simply delete the negative comment, block the person and then decide if you want to address the issue privately, or just move on.

3. Failing to promote others.  When it comes to building your business and developing a powerful network, you’ll want to develop a reputation as someone who highlights others.  Not only does this give credit where credit is due, it also communicates that you’re secure with your success and have the ability to promote others in your industry.

Some effective ways to highlight others:

When someone gives you a great piece of advice, post it on Facebook or Twitter and tag that person.

Utilize the Endorsements feature on LinkedIn and begin endorsing people within your network.

4. Not replying to comments.  Not replying to comments on your blog or other social media is no different than starting a conversation with someone and then ignoring their response.  Actively monitoring comments and questions on every post can be time-consuming, but even posting one follow-up comment per post can show you care and that you’re engaged.

5. Being tagged in questionable photos.  Most everyone has been captured in a photo that should be titled, “This is not how it looks.”  As funny as some photos can be, think twice about allowing yourself to be tagged in questionable photos.  As a business owner or salesperson, be mindful of how you want to be perceived publicly.  Untag or delete yourself from any inappropriate photos.

Your best ally in creating an image that attracts the right kind of people and attention is to simply use common sense, which usually is not so common.  As long as you’re consistently infusing your unique style and communicating with the same class that you would in public, you’ll do just fine.

10 Things You Should Be Tweeting About

Apart from creating a vibrant branded Twitter account for your business, you should consider creating your own personal account on Twitter.  Fans and followers often want to connect with the person behind the brand.

Giving customers and prospects a glimpse into the entrepreneur’s life and mindset can allow them to cultivate a deeper relationship with customers separately from the brand.  The goal, of course, is to increase customers’ loyalty to your brand.

Here are 10 things every entrepreneur can tweet about, which can allow your clients and prospects to see another side of you:

1. Personal news: Share the big events of your personal life — vacations, weddings, births — the type of info you’d share with close friends.  It can help keep your followers feeling like they’re “in the loop.”  You’re also more likely to make a connection with followers who have experienced something similar.

2. Mistakes and lessons: Sharing mistakes and what you learned is a sign of growth, not weakness. Try doing a “What I learned this week” tweet and see how your followers respond.

3. Answers to questions: If someone asks a question on Twitter and you know the answer, share it.  This can also be a way to develop a FAQ within your industry, which you can later point them to via a link.

4. Links to articles: The key to sharing articles is to also include your unique opinion.  Let others know why you liked or didn’t like an article.

Just remember that your opinion paints a public image, which means you should be cautious about which opinions you choose to share — ideally only those which are congruent with your market and your industry.  Keep the rest to yourself.

5. Pictures of unusual things you see: If something catches your attention, it’s probably going to catch the attention of others, too.  So why not share it?  This includes visually impressive products, food and architecture.

6. Wisdom from the book you’re reading: When you hit a “golden nugget” of wisdom in a book, share it.  It not only shows that you’re well-read but that you value wisdom.  Those are two things that can only enhance your reputation.

7. Interesting advertising: When a billboard or any other advertising catches your attention, take a picture and tweet it.  Everyone can benefit from seeing smart marketing.

8. Fun purchases: Sharing your recent purchases, such as music, video games or sports equipment can stir up comments and conversations from others that have bought similar items and enjoy the same kind of entertainment.

9. Share wisdom from outside the world of business: Quotes from sports heroes, military leaders and artists can teach us about innovation and leadership, which are essential to business success.

10. Your work: The greatest links you can share are links to your personal work, but don’t limit that only to what you do professionally.  If you have a hobby or passion for something creative, share it.

 

By: Lewis Howes, www.entrepreneur.com

The Perpetual Product & Service Launch Cycle

  • The Heart Of The Matter = Today’s discussion is about how you can introduce a perpetual launch cycle into your business.  By perpetual launch cycle I mean, a structured and systematized way of offering new products and services that realiably and predictably fulfils your launch goals.  It’s like a marketing campaign designed around a single product or service…
  • What Could My Launch Goals Be?
    • You Can Use It To Build Your List
    • To Warm Up A Cold List
    • Gain Exposure
    • Solve An Existing Problem
    • Makes The Old New
    • Make $$$ = In my own business I went from being a guy that sold stuff online to Web Designer -> Copywriter -> Products -> Consultant -> Coach -> Masterminds -> Incentives -> Systems  -> Speaking -> Local Marketing…
  • How Do I Create New Products Or Services For A Perpetual Launch?
    • Document Everything You Do = Use Evernote, Take Audio, Take Video, Use Screen Captures, Repurpose Information
    • PLR = Private Label Rights offers you a treasure trove of information that you can use to create products, create blog posts, social media content, etc.
    • Bundling = Bundle products and services together in new ways.
    • Joint Venture = Combine your unique set of skills with other entrepreneurs and sales professionals for success.
    • Ghost Writing = Have a book or product ghostwriten by another person.
  • What Types Of Launches Are There?
    • Plant The Seed Launch (1 – 2 Weeks) = You can use this launch to determine what kind of products or services your niche might desire.  Then you custom tailor your launch to their desires.  Forums are a great way to get started on these to get your first group of core people to pitch.  You don’t need a list to make this one work.
    • Insiders Launch (1 – 2 Weeks) = In this version you are focused on only your core list.  You bring your offer and strategy to them and this allows you to work the kinks out.
    • Big Ole Joint Venture Launch (1 month) = This is a very complicated version because you have joint venture partners that are going to be requiring communication, tactics, and strategies from your pertaining to the launch.  You also have the potential to make far more money as well.
    • Affiliate Launch (3 – 7 Days) = If you don’t have any products or services then you can always pitch someone else’s existing product to your list.  Usually framed as… “I tried this great product and I’ll tell you more later, once I try it!”
    • Relaunch (Variable) = Take a product or service that is old and relaunch it with a new spin!
  • Key Elements Of Any Successful Product / Service Launch:
    • Story = This is custom tailored to appeal to your target market.  Your story is about them…  Not you!
    • Offer = This should be fairly irresistible to insure success.
    • Testimonials = A solid part of any marketing strategy, and people are going to want to see results!
    • Guarantees = A strong money back (or similar) guarantee is a MUST in this situation.
    • Target Market = This is what it’s all about.  You cannot have a successful launch without knowledge of the target.
    • Sales Material = Banners, Links, Sales Letter, Product Photos, Videos, Reviews, Website, Etc.
  • Psychological Triggers Used To Seal The Deal:
    • Us Against Them
    • Reciprocity
    • Authority
    • Anticipation
  • THE BIG TAKEAWAY = What if you could consistently depend upon a boost in your income every month, quarter, or year?  What would that mean for your bottom line?  How could it improve your business, profits, and life?

7 Social Media Blunders & How To Avoid Them

“Engaging in an authentic, meaningful conversation with consumers will be the key to marketing success and growth, even if that means acknowledging negative feedback; transparency is paramount.” – Ron Blake

  • Social Media As A Part Of Your Overall Marketing Funnel= Your marketing funnel should spiral down each step should move the prospect closer to a buying decision.  Social Media is a part of that effort as well.
    • Integrate It Into Your Funnel
    • Include Your Social Media Icons & Information Whenever Possible
    • Drive Your Traffic Back To Your Own Sites And Offers
    • Pepper Your Traffic With Posts & Specific Calls To Action Along With FREE Useful Information
  • Never Replying
    • Once You Generate The Engagement You Need To Interact
    • Don’t Do Drive By Post
    • Go Back At The Beginning Or End Of The Day To Interact
  • Recognize That Social Media Is A Long Term Commitment
    • It Takes Time To Build Friends, Followers, Etc.; To Build Momentum
    • Social Media Has Radically Changed The Way People Interact; It Requires Build Relationships
    • Selling From The Front Porch = Social Media is very much like selling of off the front porch of your house.  People travel by… going about their business.  They aren’t specifically looking to purchase your given product at that time.  That’s why you have to build the relationship.  You can’t be a carnival barker…
  • Not Claiming Your Business Pages
    • Many Of These Sites Offer Business Pages…  You Should Use That Feature
    • It’s About Leverage.
    • It Allows You To Control The FLOW Of Your Content
  • Using Tracking Tools
    • You Should Be Using Social Media Metrics
    • Enough “Likes” On Your Facebook Fan Page Leads To Insights
    • Google Analytics Has All Manner Of Options
    • URL Shorting Sites (i.e. Bit.ly, Tiny.url, etc.)
    • Twitter Search Offers Tremendous Functionality
    • Reputation Management 101
    • Be Listening & Respond
  • Proper Posting Time
    • What Are Your Goals?
    • How Active Do You Want To Be?
    • Facebook – 1 – 5 x Day
    • Twitter – Hourly
    • FourSquare – Weekly
    • Posting Too Often?
    • Posting Too Rarely?
    • Happy Medium
  • Time Management
    • Time Costs Money Too!
    • Automation
    • Morning & Evening Approach

Maximizing Lifetime Customer Value

PEP.NET Educational Moment (11/15/12):
Maximizing Your Lifetime Customer Value (LCV)

‘Advertising is merely another form of statistics’ — Hartman Jule

What Is Lifetime Customer Value?

  • The amount of money a client spends with you over the average length of your relationship with them is your lifetime customer value.
  • This is a very important number!  It allows you to:
    • Determine how much money you can spend to get and keep a new client.
    • Measure your LCV and improve it!
    • Shift your focus from quarterly to long term.
    • Determine which customers are most profitable and fire the losers!
    • It allows you to predict income in the future based on client acquisition numbers.
    • Most of a client’s value to your business is loaded on the back end.
      • The first time you get a customer in the door is the most expensive!
      • All of your money will be made on the 2nd, 3rd, 4th, etc. visits because you don’t have all of the upfront acquisition and lead generation costs.

Who Are My Customers? = Any honest assessment of your LCV starts with this question.

  • Contractual Vs. Non-Contractual = I’d rather have determined and repeatable income from clients that are under contract.
  • Customer Information Vs. No Customer Information = The value is always in your list!
  • Recency = How long since they’ve been in?

The “Quick & Easy” Method For Determining Your LCV

  • Find the average amount a customer spends in a year (A)
  • Find the average length of time you retain a customer (B)
  • Account for any other variables (i.e. referrals)
  • A * B = Lifetime Customer Value

Customer Profitability =  Segment your list into three groups and treat them accordingly:

  • 1st Tier = Reward (High Profit)
  • 2nd  Tier = Grow (Low Profit)
  • 3rd Tier = Fire (No Profit)

Why Do Customers Leave?

  • 1% Die
  • 3% Move Away
  • 5% Follow The Advice Of A Friend
  • 9% Change For A Better Value
  • 14% Miscellaneous
  • 68% Because They Don’t Feel Wanted

3 Ways To Increase LCV:

  • Upsells (i.e. French Fries)
  • Increase Frequency (i.e. Newsletters)
  • Increase Referrals (i.e. Campaigns)

Our Friend Failure

PEP.NET Educational Moment (11/01/12): Our Friend Failure

‘Failures are steps in the ladder of success.’ — James Allen

Definition (Merriam-Webster Online):

  • omission of occurrence or performance; specifically : a failing to perform a duty or expected action <failure to pay the rent on time>
  • a state of inability to perform a normal function <kidney failure>
  • lack of success
  •  a falling short : deficiency <a crop failure>

 

Who Experiences Failure?

  • We may think that failure is uniquely our own…  It is not.
  • Look to your left…  Look to your right…  Chances are that person failed.  Everyone fails.
  • Turn this notion on its head and that means highly successful people fail too.

Famous People & Their Failures:

  • Albert Einstein = Couldn’t speak before four and failed his first college entrance exam
  • Clint Eastwood = Told he couldn’t be an actor because his Adams apple is too big.
  • Van Gogh = Sold only painting for $50 in his life to his sister; painted over 800
  • Beethoven = Told he had no talent whatsoever as a composer
  • Columbus = Thought he discovered the East Indies

How Do We Perceive Failure?

  • Most people are terrified of it and avoid it at all costs.
  • This leads us to avoid taking chances.
  • In fact, as we grow older we try fewer things and give up more easily

THE BIG IDEA = I believe that success is totally dependent on your own mindset.  When you begin to switch from perceiving failure as a negative to a positive…  To think like a successful person about failure…  You will become capable of confronting it over and over.

How Do Successful People Perceive Failure:

  • Failure Is A Temporary Defeat
  • Learn Lessons From Your Failure
  • Failure Brings You Closer To Success
  • You Only Fail When You Give Up

 

What To Do When You Fail?

  • Identify Traits, Characteristics, Skill Sets, etc. That You Can Improve
  • What Is The Seed Of Benefit Hidden In Your Failure?
  • Examine What You Could Have Done Better & Try Again
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